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Beyond buzzwords

We design sustainable digital products that scale with intelligence.

Effati Consulting AB partners with ambitious teams to pair AI-first thinking with measurable delivery. From the first architectural sketch to iterative optimization, we build solutions that stay resilient, inclusive, and sustainable.

  • AI-first product and platform strategy shaped by real business outcomes.
  • Lifecycle sustainability practices woven into every release and workflow.
  • Transparent collaboration with stakeholders, designers, and engineers across time zones.

Our mission: sustainable innovation with measurable outcomes

We extend your team with people who can navigate ambiguity, clarify objectives, and deliver technology that keeps performing long after launch.

Strategic partnership

We sit alongside founders, leadership teams, and operators to align every backlog with your business goals.

Responsible technology

Accessibility, security, and sustainability are baselines—not add-ons—through architecture, tooling, and governance.

Measurable delivery

OKRs, growth experiments, and cost benchmarks are embedded into our sprint rhythm so you can steer with evidence.

What guides us

Values that define our collaborations

Distributed teams, inclusive design, and disciplined execution keep our partnerships energized and predictable.

Progressive collaboration

We combine on-site presence with remote rituals to create velocity without losing alignment.

Clarity through craft

Our documentation, design systems, and engineering practices surface context so decisions are faster and safer.

Continuous stewardship

Post-launch ownership keeps data, security, and sustainability monitored while we unlock new opportunities.

How we work

An end-to-end approach that adapts with your team

Every engagement is modular. We join at the stage you need, then evolve the collaboration as your roadmap matures.

01

Discover & align

We clarify opportunities, success metrics, and constraints so every sprint ships value you can measure.

02

Design & prototype

Product strategists, designers, and engineers co-create prototypes that validate desirability, feasibility, and viability.

03

Build & automate

We deliver secure, scalable platforms with automation, analytics, and governance baked in from day one.

04

Grow & iterate

Growth loops, experimentation, and optimisation keep momentum while preparing for the next horizon.

Meet our founder

Sanaz Effati

Founder & Principal Consultant

Sanaz blends a background in software engineering, AI, and business strategy to guide teams from concept to scaled operations.

  • Leads distributed teams across Sweden, the Nordics, and global partner hubs.

  • Active contributor to the open-source community through GitHub as effatico.

  • Trusted advisor to organisations modernising legacy platforms and launching AI-first ventures.

Let’s build what is next

Ready to co-create your next digital milestone?

Whether you need an embedded squad or a strategic audit, we bring clarity, craftsmanship, and momentum to every partnership.